WE ARE GOLF and Topgolf Expand Partnership for National Golf Day 2016
Free Lessons Offered at Topgolf's 21 Venues on May 18
(ST. AUGUSTINE, Fla.) – WE ARE GOLF – a coalition of the game’s leading associations and industry partners – today announces it will once again partner with Topgolf for National Golf Day 2016, offering free golf lessons at the company’s 21 venues nationwide. Taking place on Wednesday, May 18, Topgolf is attempting to set a company record for most golf lessons taught in one day. Any guest who visits a location on May 18 will receive a free five-minute golf lesson. Slow-motion video swing analysis through the Topgolf U instructional program is also available. "Last year’s partnership with Topgolf engaged thousands of its guests who are not core golfers and may not have been aware of National Golf Day and the impact of the game across America," says Steve Mona, CEO of World Golf Foundation. "Through Topgolf, we are able to reach millennials and engage new audiences by showing how golf is fun, young and cool." New for this year, WE ARE GOLF will host a “National Golf Day Launch Party” on Tuesday evening, May 17, at the Hawk ‘n’ Dove on Capitol Hill and Topgolf will serve as a partner, providing giveaways to attendees. “We are proud to celebrate the golf industry on National Golf Day by offering our guests a fun, free and easy way to improve their swing,” said Topgolf Entertainment Group Co-Chairman and CEO Erik Anderson. “With the recent relaunch of our Topgolf U instructional program, Topgolf is doubling down on our commitment to help grow the game by exposing our guests to the sport in a high-energy, innovative and non-intimidating atmosphere.” For National Golf Day's ninth consecutive year, golf industry leaders will meet with Members of Congress, the Executive Branch and federal agencies to discuss golf’s nearly $70 billion economy, $4 billion annual charitable impact and many environmental and fitness benefits. Throughout the day, participants will share stories about the game’s 15,000-plus diverse businesses, impact on nearly two million jobs across America, tax revenue creation, tourism and ecological value. National Golf Day in April 2015 was the most successful to date with more than 100 Congressional meetings in one day. Globally, the #NGD15 Twitter campaign eclipsed 37.6 million impressions and reached 19.8 million accounts, including 3.3 million users in a one-hour span. To join the conversation, visit the WE ARE GOLF social media hub. Use #NGD16 and @wearegolf on Facebook, Twitter and Instagram to show your support for the industry and share why golf is more than a game to you. About WE ARE GOLF WE ARE GOLF, created in 2010, is an industry coalition that communicates the economic, charitable and environmental impact of golf, as well as the health and wellness benefits of the game and the affordability and accessibility of golf, to Members of Congress, the Executive Branch and regulatory agencies. The goal of WE ARE GOLF is to ensure that laws and regulations that impact the golf industry are equitable and appropriate to an industry that generates nearly $70 billion in economic impact annually, impacts close to two million jobs and generates nearly $4 billion in charitable giving each year. For more information, please visit www.wearegolf.org. About Topgolf Topgolf is a global sports entertainment community creating the best times of your life, with 24 locations serving 8 million guests annually. Players hit golf balls containing computer microchips that track each shot’s accuracy and distance while awarding points for hitting targets on the outfield. Each venue offers an upscale and playful experience, featuring an impressive food and beverage menu, music, games, climate-controlled hitting bays, and hundreds of HDTVs. Topgolf also brings fun, interactive experiences to the community through its Topgolf U lessons, leagues, tournaments, KidZone parties, and social and corporate events. To learn more about Topgolf, follow @Topgolf or visit www.topgolf.com.
