Washington State Golf Association Developing New Brand and Website
Buffalo.Agency to Support Evolution with Fresh Visual Identity, Digital Presence
(FEDERAL WAY, Wash.) – The Washington State Golf Association (WSGA) – a non-profit organization representing over 675 clubs and nearly 70,000 golfers statewide and in Northern Idaho – is partnering with Buffalo.Agency (Buffalo) for strategic branding and website consultation. Buffalo will work closely with WSGA leadership to refine its brand strategy as well as develop a new identity, creative marks and materials. This will culminate with the March 2019 launch of a re-imagined website to engage even more current and future golfers throughout the region. Recently, Buffalo led similar brand transformations for the Massachusetts Golf Association (Mass Golf) and The First Green, with Colorado Golf Association currently in development.
“This is a unique opportunity in our organization’s history to evolve our brand and reinforce our commitment to core amateur golfers, while promoting an even more welcoming and enjoyable experience for new and prospective golfers,” says WSGA CEO and Executive Director Troy Andrew. “Buffalo’s deep industry expertise will help solidify the new WSGA as a leader in the golf community at the local, regional and national levels.” As completion of its five-year strategic plan nears (2020) as well as its centennial anniversary (2022), the timing is ideal for WSGA to further enhance its image across both internal and external communication channels including digital, social media and marketing collateral. In addition to a visual refresh, WSGA and Buffalo will collaborate to modernize the purpose, importance, integrity and progressiveness of the WSGA brand to engender relevance while activating new revenue streams for the organization. “There are an estimated 500,000 golfers in the Evergreen State and we know WSGA has dynamic programming and exciting events to engage these golfers,” says Glenn Gray, Vice President of Buffalo.Agency. “The WSGA and its meaning are the first impressions to creating authenticity with new or lapsed audiences to further amplify its value proposition throughout the region.” WSGA provides golfers significant resources including handicapping, GHIN services, volunteering opportunities, industry recognition and junior golf programs like Youth On Course. As the region’s representative of the United States Golf Association, WSGA’s mission is to “enrich the lives of people in Washington and Northern Idaho through the many social, recreational and lifetime benefits of the game of golf.” About Washington State Golf Association Founded in 1922, Washington State Golf Association (WSGA) is one of the game’s most established non-profit organizations. It represents the interests of over 675 clubs and nearly 70,000 golfers statewide and in Northern Idaho while conducting 14 championships as well as other events. Additionally, WSGA co-owns and operates The Home Course in DuPont, Wash. that opened in 2007 and will host the 2021 U.S. Amateur Four-Ball Championship. More information: thewsga.org, 206.526.8605. About Buffalo.Agency Headquartered outside Washington, DC, Buffalo was established 17 years ago as a division of Billy Casper Golf, one of America’s largest golf course owner-operators. The 55-person, fully-integrated marketing firm serves companies and organizations connected to the golf, sport and lifestyle markets globally. Buffalo’s data-driven approach helps its 60-plus clients grow brand equity and revenue. It is driven by award-winning talent in the areas of marketing strategy, public relations, content development, social media, media buying, creative, data analytics, and digital and search-engine marketing. Clients include ANNIKA, Bridgestone Golf, Casa de Campo Resort & Villas, Colorado Golf Association, Crown & Caliber, Destination Kohler (Whistling Straits), ECCO, Eyeking (Under Armour Eyewear), GOLFTEC, Massachusetts Golf Association, PGA National Resort & Spa, Pinehurst Resort and Country Club, Thor Guard, Topgolf / Toptracer, US Club Soccer and World Golf Foundation. More information: Buffalo.Agency, 703.761.1444.
